Since the introduction of the iPhone 10 years ago, hospitality marketing and digital advertising experienced an unprecedented shift towards digital marketing.
Digital media is the king in today’s advertising world. With technology in the palm of your hand, google the number 1 search engine and with social network sites like Facebook, Instagram, Twitter, and LinkedIn to name a few, the international hotel brands, fine-dining restaurants, and luxury boutique hotels are investing more in digital marketing campaigns. Smartphone apps have changed the way luxury and boutique hotels communicate with the consumer.
Solutions for Hotel Directors Sales and Marketing
Luxury hotel and boutique hotel Directors of Sales and Marketing need to have a clear understanding of how to draw digital marketing in the travel and tourism industry.
Our travel and hospitality pr firm offers a variety of solutions to reach your brand goals. We focus on media trends and ways to leverage digital campaigns to your brand’s benefit.
We offer ways to keep millennial, couples, and families engaged; you can be confident that all our effort in your hotel campaign is to produce tangible returns.
Once you’ve hired our firm to manage a Full-service hospitality campaign, we will determine in our initial marketing strategy recommendations what will be the best approach to reach your goals, which are the key factors to tackle, how to maximize your budget, how to improve the consumer experience to maximize your ROI.
Digital Marketing Strategy
One of the best ways to leverage on digital marketing is to see if a full-overhaul your website is necessary, besides your hotel’s website is one of the most valuable assets.
Web design has also changed dramatically. Having a responsive well-designed website can make your site can improve your revenue, don’t let your website be a liability. Search engine optimization is crucial now, well-implemented SEO can bring the best ROI, without curated content campaigns, sponsored articles, the implementation of blogs, and right social media marketing, you will see the benefits of SEO and organic traffic which means more bookings.
Content Marketing Campaigns
Content marketing will never go out of style; visual campaigns are the most important forms of consumer engagement. Content is king not only in the SEO world but also in social media. The benefits of social media networking sites like Instagram, Twitter, Pinterest, and Facebook are immense. One picture is worth a thousand words and will mean more direct bookings; considering your hotel picture gallery, a work of art is not an understatement. The digital marketing campaign is affected by so many factors that hospitality Sales and Marketing directors can’t afford to leave any stone unturned.
We can help you enhance the consumer experience; achieve a fully integrated digital marketing campaign and measure the results. The future of your brand is our responsibility.