Hotel internet marketing agencies are helping luxury and boutique hotels increase their online presence by crafting unique digital marketing campaigns focusing on maximizing hotel revenue and brand visibility online.
Learn how LuxuryJourney is helping luxury and boutique hotels improve their online presence by designing unique marketing ideas to target social media and digital marketing plans for today’s internet savvy travelers.
Local Internet Marketing
Online marketing is a reality the marketing advertising budgets for luxury and boutique brands has entirely shifted from magazine and newspaper to today’s new digital media.
And this is why luxury and boutique hotels need to start locally. While many international hotel brands have the money and unlimited budgets to invest millions of dollars ranking globally, these strategies don’t guaranty your success.
Boutique hotels and small luxury hotel brands can maximize their investment by starting implosion marketing targeting local neighborhoods.
Why local hotel internet marketing?
The price difference between local and national digital and media advertising can range from a couple of thousand dollars to hundreds of thousands. Focusing on maximizing your advertising money has remarkable benefits, primarily if you market your brand locally. Money spent locally is money that will be added to the community by creating more jobs and increasing business opportunities for neighborhoods.
How should you hire in your locally?
- Local newspapers
- Local online magazine
- Local online communities
- Youtubers & bloggers
Rebranding Previews Digital Marketing Campaigns
Even the best hospitality marketing agencies make mistakes. Just because your hotel hired the best-known or most popular digital marketing agency in New York City, Los Angeles, Chicago, Las Vegas or Miami is not going to guaranty full success.
All hotels online marketing campaigns have to start with a well-crafted marketing plan failing in one of the steps can mean failure.
Hotel-Online Internet Marketing Plan
A. Track & Measure (tracking for success levels)
All marketing campaigns are designed to accomplish goals, and tracking is vital for reach those goals. Most marketing campaigns require tweaking while they are in progress either to make them better or to stop them entirely before they damage your branding.B. Track & Measure (tracking for improvements)
Don’t change your strategy if your team is winning. If your campaign is not reaching its full potential A and B testing can determine if the modification will improve the outcome.C. Track & Measure (tracking for longevity)
It is hard to determine the durability of any marketing plan when it is on the drawing table.
Making specific improvements to a campaign can mean extending the durability of your advertising strategy.
Failure to find flaws or opportunities in any stage of your campaign can mean complete campaign failure or not achieve full success.
LuxuryJourney specializes in revitalizing failed hotel Internet marketing campaigns. We are not your typical hospitality-marketing agency because we think differently. ROI maximizing your marketing budget is our priority; we are determined to create new partnerships by treating every client as a member of our family.
We can work directly with hotel marketing and sales director to build long-lasting professional relationships.
We pride in honesty and discipline. We are here to help you engage in the right direction by starting a local marketing strategy or rebranding old marketing efforts. Either or, we can save you thousands of dollars and improve your ROI.