If you are in the process of opening a restaurant or café, you want to be found by many new customers even before the grand opening. That’s where the importance of having a restaurant marketing campaign lies. Here’s your marketing checklist:
12 Step Checklist Marketing Strategy For Restaurants
1) Come up with a budget
Create a budget that is solely for marketing expenses. Many businesses believe that this is only necessary at the very beginning. The truth is, it is a competitive market, and if you did not budget for a sustainable marketing strategy, you end up having to invest midway when it’s harder to get the funds.
2) Create a Website
If you have not worked on this, do it now. This era demands an online presence, and the more attractive, the better. You want to make sure it looks modern and has the right amount of content.
3) SEO your website (Search Engine Optimized)
Make sure that your restaurant site is search engine optimized for keyword terms that your customers are searching for. You can do it by cuisine, neighborhood, ambiance, specials, etc.
4) Do you appear on Google?
Be a part of Google places; this is a process you should start way ahead of time. The competition is fierce locally, and you need to appear before the rest! You can make your website rank before your restaurant is fully operational.
5) Social Media
It is important that you start at the minimum, your Facebook, Twitter and Instagram accounts. We recommend working on your YouTube channel and register your place in websites where your customers can enter a review, such as Yelp and Urban Spoon.
6) Marketing on your customer’s hands
Determine your audience and what the concept and cuisine you are pursuing and then figure out the apps you want to appear on. Yelp, Foursquare, and Local Eats are among best apps for recommending great places to eat.
7) Be PR Prepared
Involving media is a good idea if you want to gain some hype. Have a press packet ready to give out for members of the news or community that are interested in knowing about your place.
8) Reach Out to the Media
Once your Public Relations Kits are ready, make a list of people you want to make these available. Your restaurant opening guest list should include local newspapers, online magazines, and restaurant sites.
9) Food Blogger Tasting
Inviting these individuals ahead of time for a private tasting could be especially helpful for your business. Starting with 5-star reviews will turn the skeptical customers.
10) Exclusive Pre-Opening Party
Don’t underestimate the power of a joined celebration. Your restaurant grand opening guest list should include your key people, media, and influencers, bloggers it needs to feel exclusive so that they can start the publicity.
11) Hold an Opening Special
Restaurant menu special offers is a good way to get the word around your place is now open and ready to serve new customers and their friends.
12) Partner with other local businesses
Partnering with local vendors and business may not be part of your initial plan but definitely, keep it in mind if you don’t roll it out at the beginning. Choose businesses that share your interests that match with the philosophy and purpose of your own business.
If you are looking to initiate or revamp your online presence and be relevant to your local customers that find you online, feel free to contact LuxuruJourney restaurant marketing for a customized quote.
LuxuryJourney Public Relations & Digital Marketing specialize in creative marketing ideas and search engine optimization for fine-dining restaurants in New York City, Miami, and Northern New Jersey.